HotelsDirectBooking

OUR PLATFORM

HotelsDirectBooking direct booking network logo

HotelsDirectBooking

A Direct Booking Network that connects travelers with hotels and guides them to each hotel’s own direct booking channel.

HotelsDirectBooking is an AHM channel that helps hotels gain visibility and guides travelers directly to the hotel’s website or Booking Engine. Hotels retain control of their rates, promotions, and booking experience.

Discover HotelsDirectBooking
Not an OTABook directly with the hotelHotel-controlled booking
HotelsDirectBooking city-life visual featuring a traveling couple and the message Book direct for more benefits

What HotelsDirectBooking Is

Help hotels expand their direct booking channels without turning HDB into an OTA.

Direct Booking Network

Help travelers discover hotels and continue to each hotel’s direct booking channel.

Not an OTA

HotelsDirectBooking does not take bookings on the hotel’s behalf as an OTA. It guides travelers to the hotel’s website or Booking Engine.

Hotel-Controlled Booking

Hotels retain control of rates, availability, promotions, booking conditions, and the booking experience.

How It Works

From discovering a hotel to booking directly.

STEP 01

Traveler

STEP 02

HDB

HotelsDirectBooking

STEP 03

Hotel Profile / Offer

STEP 04

Hotel Booking Engine

STEP 05

Direct Booking

Discover hotels, explore offers, and book directly through the hotel’s own system.

Guests book directly with the hotelThe hotel directly controls rates, booking conditions, and the booking experience.

What Hotels Can Show

Present information that helps travelers decide and continue to booking.

Hotel Information

Hotel information, photos, location, and selling points that help travelers understand the property.

Rooms & Offers

Rooms, rates, promotions, and offers the hotel wants to showcase.

Direct Booking Benefits

Special benefits for guests who choose to book directly with the hotel.

Booking Link

A call to action linking to the hotel’s website or Booking Engine.

Why It Helps Hotels

Add another channel that guides travelers toward direct booking.

More Discoverability

Increase opportunities for travelers to discover hotels through the HDB network.

More Direct Booking Opportunities

Guide travelers to the hotel’s direct booking channel.

Less Dependence on One Channel

Diversify sales opportunities and reduce reliance on OTAs as the only channel.

Trackable Referral Journey

Support tracking approaches that help analyze how travelers arrive from HDB.

Know Where Direct Bookings Come From

HDB can use tracking parameters and attribution systems to identify the journey from HDB to the Booking Engine when supported by the connected systems.

SAMPLE DATA — Illustrative examples explaining tracking approaches only. This is not actual booking data.

Source / Campaign
HDB / sample-city-stay
Hotel / Property
Sample Resort
Booking ID
DEMO-0001
Booking Value
฿6,000 (Sample)
Cancellation Status
Sample: Active
Referral / Commission logic
Subject to the agreed conditions and supported systems

Available tracking data and attribution methods depend on each hotel’s Booking Engine, configuration, and integrations. Support varies between systems.

The goal is to help hotels understand which channels generate direct bookings and use that information to improve their marketing.

Who HDB Is For

For hotels seeking additional direct booking channels while continuing to use their existing systems.

Independent Hotels

Independent hotels seeking greater visibility and more direct bookings.

Resorts & Villas

Resorts and villas that want to showcase their distinctive features and offers clearly.

Hotel Groups / Multi-property

Hotel groups seeking additional channels that guide travelers to each property’s booking system.

Expand Direct Booking Opportunities through the HotelsDirectBooking Network

Let AHM help connect your hotel with HDB and shape the journey from discovery to direct booking.

Visit HotelsDirectBookingTalk to AHM